Looking at a brand in a different way.

Jack Daniel's

This commercial was shown in my Marketing Communication and Design class here at Marquette. It was shown in class mostly because of the way it was designed. The way the commercial flowed really caught my eye, and the things they were saying caught my attention. I never realized that on every Jack Daniel's bottle there is a number 7...this commercial helped me figure that out. It also allowed me to question why the 7 was there. It made me think about the brand and the person that invented it and why this product is the way that it is. This commercial allows viewers to explore so much more than the actual product which I thought was very interesting. It goes back in time and makes the viewer a part of the story. It helped me connect with the product because it leaves an open ended question and I will always be curious whenever I see a bottle of Jack Daniels.