Hope

From Hunger To Hope

I just recently saw this commercial for "From Hunger to Hope" and I thought it was very powerful. The whole commercial is in black and white and Christina Aguilera is singing one of her most famous songs, "Beautiful". While that is going on, words are flashing across the screen about how you can help fight world hunger. The organization has made this commercial so simple, but so inspirational. Instead of using footage of starving children, they have used a powerful celebrity who is able to influence others. Personally, seeing commercials of starving children makes me very uncomfortable and I usually change the channel. I kept this commercial on the whole time and it literally made me go to the website to see what I could do to help. It makes me feel like I can help even though I am just an ordinary person. Christina's singing makes me think of how we all need to come together to help one another. The combination of the black and white film, Christina's beautiful voice, and the crowd standing around is so beautiful. This commercial is pleasing to the eye and the ear. From Hunger to Hope did a phenomenal job at advertising their organization. I hope it inspires many people to go out and donate, because I know it has inspired me.

Ummmm Whattttttttt?????

Farm Rich Commercial

In this commercial, the brand Farm Rich is trying to inform viewers that their products will help you stay sane. The first 14 seconds of this commercial are normal...and then the mom starts speaking about eating her kids. After she talks about sometimes wishing she would eat her children, the announcer says, "Don't make yourself crazy, make Farm Rich." On top of that there is some weird high pitched music going on in the background that sounds so creepy. I don't even know where to begin!! Why in the world would you talk about mothers eating children in a food commercial???!!! Why would you talk about that in any commercial?? This whole concept makes the brand look stupid. Do they not realize how messed up everything sounds. I feel like they are not positioning their brand in the right way at all. They have their target right, but that's about it. Mothers should be their target, but they shouldn't be talking about how their products will help them from going crazy, they should be talking about how much their children will like the product or they should lie about nutritional value!! Something besides eating children!! This commercial is so messed up and I will not be able to take the brand seriously for a long time.

Is Kraft a Comical Brand?

Kraft Mac 'n Cheese Commercial

In this Kraft commercial, the little girl is talking to the camera about how her dad is eating the macaroni and cheese that was made for her. The things that she says and the way she is speaking in a monotone voice makes the commercial hilarious! I really enjoyed watching this commercial because it made me laugh and it made me think about how much I enjoyed macaroni and cheese as a child. I still eat it today and I'm not going to lie, I would get upset if somebody was eating my mac 'n cheese. It shows how great macaroni and cheese tastes and how it is desirable to people of all ages. The humour makes the audience remember the brand and when they are in the store they will pick up Kraft over other brands. I never thought of Kraft being a comical brand or appealing to people other than children. I always remember their commercials with the big dinosaur and kids jumping around, but I like this new approach. It appeals to adults which is great because they are the ones going to the store to buy this food for their children.

The Power of a Magzine Ad

I have seen this advertisement for Magazines in a couple of issues that I've read and it definitely caught my eye. Usually advertisements in magazines do not grab my attention, but this one was different. The first thing that I noticed were the magazines that were familiar to me. After I saw some of them, I decided to read the advertisement to see what it was all about. I think that the magazine industry did a great job with this advertisement. It is able to speak to many people with the different magazines they use. It is showing how diverse magazines are, and how many different kinds are still being sold today. It really made me stop and think how many magazines are out there, it's crazy! I do believe that the magazine industry is doing alright after seeing this advertisement. The advertisement makes me believe in what it is saying, so I think that it is effective. I really enjoy the way that the advertisement looks because it is so simple, but a lot is added to it with the magazines. After seeing this I also want to try to keep the magazine industry going because I realize how much impact it has on so many people. Magazines are able to entertain and inform so many of us and I think they are definitely worth keeping.

Using an old technique

I noticed an advertisement for pH tampons the other day and before I saw it I had never heard of the brand. The advertisement stated that during your period vaginal pH increases. Tampons retain the fluids that cause this pH to increase. I have never heard about any of this happening when I have my period. I still don't have a clue what pH is. This advertisement made me think about one of the first advertisements ever made, the one for pepsodent toothpaste. The company talked about film on your teeth and how the product was the only product to remove that, when in reality all toothpastes did, they were just the first to address the problem. It got me wondering if this type of tampon was the same sort of thing. Do all tampon products reduce pH levels or is this new brand really different? I'm not sure what to think but I am glad I learned about the history of advertising because now I know that some products can be pretending to be different when they are really not.

Green is a way to sell.

 Scott Smart Flush

The toilet paper company Scott has a new product that they have been introducing to consumers. It's called smart flush and it saves you many gallons of water by just placing it in your toilet. There are two things that I love about the way they are advertising this product. 1. They are associating the smart flush with being Eco-friendly. They are telling consumers that if they use this product they are saving a lot of water which is going to make them want to buy it because a lot of people do want to keep the world Eco-friendly. They are going to boost sales because they are associating the product with something that looks like it can change the world which is very positive. 2. I love love love the fact that they are introducing this product and making it free with any toilet paper purchase. People love free stuff!! Not only are they going to be selling more toilet paper because consumers want the free item, they are also putting in the hands of every consumer that already buys Scott toilet paper. Once the loyal customer uses this product they will want to buy more. It is sort of like a free trail of the product. I can guarantee their sales will go up because who doesn't want a free item that will help the environment. If consumers really enjoy the product and have a good experience with it, they will want more. Scott did a great job at advertising the new product!

I now view starburts in a different way.

Starburst Commercial

Whenever I have ate starbursts I have never really thought about the taste or the texture of the candy. After some friends were laughing about the company's commercials, I figured I had to see what they were all about. The commercial not only made me view the candy in a different way, it made me view the company in a different way. I now see the company as a fun product, when before it was just a candy company. I also see the candy as something unique. Having the commercial talk about the contradictions of the product made me realize that starbursts are different. I never realized that the candy is hard and juicy at the same time. They do a great job at making their product fun and unique. There are more commercials that were aired and they have to do with other contradictions. This commercial made me have a totally different view on the product and makes me enjoy the candy even more.