Whenever I have ate starbursts I have never really thought about the taste or the texture of the candy. After some friends were laughing about the company's commercials, I figured I had to see what they were all about. The commercial not only made me view the candy in a different way, it made me view the company in a different way. I now see the company as a fun product, when before it was just a candy company. I also see the candy as something unique. Having the commercial talk about the contradictions of the product made me realize that starbursts are different. I never realized that the candy is hard and juicy at the same time. They do a great job at making their product fun and unique. There are more commercials that were aired and they have to do with other contradictions. This commercial made me have a totally different view on the product and makes me enjoy the candy even more.
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