The toilet paper company Scott has a new product that they have been introducing to consumers. It's called smart flush and it saves you many gallons of water by just placing it in your toilet. There are two things that I love about the way they are advertising this product. 1. They are associating the smart flush with being Eco-friendly. They are telling consumers that if they use this product they are saving a lot of water which is going to make them want to buy it because a lot of people do want to keep the world Eco-friendly. They are going to boost sales because they are associating the product with something that looks like it can change the world which is very positive. 2. I love love love the fact that they are introducing this product and making it free with any toilet paper purchase. People love free stuff!! Not only are they going to be selling more toilet paper because consumers want the free item, they are also putting in the hands of every consumer that already buys Scott toilet paper. Once the loyal customer uses this product they will want to buy more. It is sort of like a free trail of the product. I can guarantee their sales will go up because who doesn't want a free item that will help the environment. If consumers really enjoy the product and have a good experience with it, they will want more. Scott did a great job at advertising the new product!
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