Wednesday, October 6, 2010

Using the right celebrity endorsers.




I just went to this website today because I was looking at Rob Kardashian's twitter and someone tweeted him saying that they loved his "PerfectSkin" product. The website was on the tweet so I decided to go to it. I have never used ProActive or any other sort of skin regimen in my life and I didn't think this one would be convincing to buy either. When I went to the website the first thing I saw was the Kardashian sisters holding the product. Just seeing how beautiful they looked made me want to buy the product! What also convinced me was the way that they had each of their skin types right underneath their picture. It helped me relate to them and it made them seem like ordinary people. This company did a great job at using the Kardashians as endorsers because they are so popular right now. So many people around the world envy how beautiful they are and that includes how great their skin looks. I am honestly considering buying the product just because they are associated with it. I figure if they are able to use it and look the way they look, it might just work for me!

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