Wednesday, October 20, 2010

Is Kraft a Comical Brand?




In this Kraft commercial, the little girl is talking to the camera about how her dad is eating the macaroni and cheese that was made for her. The things that she says and the way she is speaking in a monotone voice makes the commercial hilarious! I really enjoyed watching this commercial because it made me laugh and it made me think about how much I enjoyed macaroni and cheese as a child. I still eat it today and I'm not going to lie, I would get upset if somebody was eating my mac 'n cheese. It shows how great macaroni and cheese tastes and how it is desirable to people of all ages. The humour makes the audience remember the brand and when they are in the store they will pick up Kraft over other brands. I never thought of Kraft being a comical brand or appealing to people other than children. I always remember their commercials with the big dinosaur and kids jumping around, but I like this new approach. It appeals to adults which is great because they are the ones going to the store to buy this food for their children.

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