I saw this commercial a couple of weeks ago and it made me laugh a lot. It made me think about the different ways companies try to advertise something they have always had. As far as I know, Burger King has always sold breakfast, but with this advertisement they are making it seem new and exciting. They make their breakfast seem very desirable because everyone in the commercial is doing whatever to get to the nearest Burger King. Although BK breakfast has always been served, the company is taking a light and happy approach to make it more desirable. I think that they are trying to tell the consumer, everyone is jumping on the band wagon and trying it...why aren't you? They are trying to get the customer off of their couches and into the nearest BK by using the marching of the people in the commercial. The humour is what made me remember this commercial, so I think they did a good job at grabbing the attention of viewers and maybe if I want fast food breakfast one day, I'll think of BK first.
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